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Perfecting the Networking Encounter
I know there’s already advice in the blogsphere on how to give your 15-second elevator speech or ways to maximize your networking events… but not all of it is practical or effective. So here are some...
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Give Your Next Post a Visual Boost
While we could debate on whether or not a picture is really worth a thousand words, when it comes to social media, a picture CAN give your post a visual boost resulting in more likes, shares and reach....
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Quick Tip for SEO Video
Absolutely had to share this quick tip for publishing your next content marketing video to YouTube. Not only does video add a completely new and exciting element to your marketing mix but it can also...
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Top LinkedIn Marketing Groups to Join NOW
Hubspot shares a lot of great info on the latest digital marketing trends. This recent article recommends 20 LinkedIn groups to join if you want to stay on top of content from the best and brightest...
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Adapt these habits if you seek high success in PR
Do you strive to do your best every day? Can you communicate your clients message with its most important audiences? Ever wonder what it takes to be highly successful in public relations? Well, I have....
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Best Tip for 2014 – from the Marketing Pros
Recently Social Fresh Insights polled top Marketing Pros for their advice in one simple question: “If you could make just one recommendation to companies to power their marketing succes in 2014, what...
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Tips to Optimize Your Next Press Release for SEO
Because search engine optimization has changed so frequently in the past few years, some tricks of the past no longer make the impact they once had and other can raise red flags with credibility.So I’m...
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Measuring Value of B2B Social Strategies
While social media has proved its value to consumer retail marketers, many of us are still waiting for social to prove its worth for business-to-business industries… or at least consider measuring the...
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Advertising Week – Highlights
As you may know, the best and brightest marketing professionals have met this week in New York for the annual Advertising Week conference. AdAge.com has complete coverage of what was discussed, but I...
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Strategies to Increase Email Opt-ins
While the Internet marketers continue to develop new ways to engage your audience, we’re going to focus on a tried and true method… email marketing. Yes your customers receive dozens of marketing...
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Creative Ways to Capture Leads
While not everyone is the best writer or can afford to pay one for every marketing campaign, it is critical to communicate your products and services and their value to prospective customers....
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Millennials Re-define Brand Value
“Millennials don’t just want to buy your brand, they want to be a part of it.” Wow, that’s the best summary I’ve ever heard of what Millennials stand for with their buying power. In this article by...
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Get more from your online content
Content planning and distribution go hand-in-hand when it comes to optimizing the value of the content you create for your digital audience. Content marketing is less about selling your product and...
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Improve your social media metrics
The Social Marketing Forum published this great white paper from Vocus on 10 key blogging, content and social media metrics and how to improve them. Read it here. I recommend you read the full article...
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Press Release Headlines that Make News
Writing the perfect headline for a press release is one of the hardest parts of making your news worthy to stop the editor and make him/her think… hey, I want to know more about that and so do my...
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Trends in PR Measurement
PR News writer Bill Miltenber spoke with key CEO executives about their online PR strategies prior to the annual PR News PR Measurement Conference coming up on May 15th. Here are what some top...
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Facebook Social Impact with Shares or Likes?
Everyone wants their customers to join the social media craze and LIKE them on Facebook… but what does this mean to marketers. Where is the value in a LIKE? Ad Week’s Christopher Heine, found that...
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Is Digital Marketing Essential?
YES – in the realm of marketing communications, digital marketing is essential for as part of a successful marketing strategy. However, you do not have to participate in every facet of digital...
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Disruptive Marketing Trends
Forbes writer, Christine Hall recently highlighted the Most Disruptive Marketing Trends of 2013. I agree some forms of marketing are becoming intrusive – ie. mobile marketing is growing on my nerve…...
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Embarassing Online Marketing Questions
Forbes answers the 8 Online Marketing Questions You Were Too Embarrassed to Ask, in this super great article. While the Internet (and marketing for it) has been a hot topic for several years now, there...
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